Getting ready to sell your home? While it might seem like all your neighbors had to do was put up a ‘for sale’ sign and watch the offers pour in, for most of us, selling a house isn’t that easy—especially in an increasingly crowded market.
Today’s sellers often face much more competition than just a few years ago. Your house probably isn’t the only one for sale in your neighborhood, or even on your block. Fortunately, several effective strategies can help you stand out when selling your home in a crowded market.
One of the most critical steps is pricing your home correctly. In a competitive market, price is crucial. Although you naturally want to get top dollar for your house, there is a significant advantage to pricing it slightly lower—around 2 percent lower—than similar homes in your neighborhood. Even a slightly lower price point can attract more buyers and make a big difference.
Always being show-ready is also essential. When competition is fierce, it pays to be prepared to show your home at any time. Before listing your house for sale, give it a thorough cleaning and decluttering, and then maintain that tidiness so you’re ready
Getting ready to sell your home? While it might seem like all your neighbors had to do was put up a ‘for sale’ sign and watch the offers pour in, for most of us, selling a house isn’t that easy—especially in an increasingly crowded market.
Today’s sellers often face much more competition than just a few years ago. Your house probably isn’t the only one for sale in your neighborhood, or even on your block. Fortunately, several effective strategies can help you stand out when selling your home in a crowded market.
One of the most critical steps is pricing your home correctly. In a competitive market, price is crucial. Although you naturally want to get top dollar for your house, there is a significant advantage to pricing it slightly lower—around 2 percent lower—than similar homes in your neighborhood. Even a slightly lower price point can attract more buyers and make a big difference.
Always being show-ready is also essential. When competition is fierce, it pays to be prepared to show your home at any time. Before listing your house for sale, give it a thorough cleaning and decluttering, and then maintain that tidiness so you’re ready to show it off at a moment’s notice.
It’s important to see your home through a buyer’s eyes. After living in a place for years, it’s easy to become blind to how it truly looks. Try to detach from your preconceptions and view your home as a buyer would. Identify and fix any potential objections and highlight features that might excite a buyer.
Professional photographs can make a substantial difference. Two identical homes can appear very different depending on their presentation. Since most home searches are conducted online, high-quality images are crucial. Hire a professional photographer to stage and photograph your home, giving you an edge over competing listings.
Teaming up with your neighbors can also be beneficial. If many homes are for sale in your neighborhood, it’s easy to see them as competition. However, collaborating with your neighbors can be more advantageous. Plan a joint open house and work together to promote your neighborhood as a great place to live. If a neighbor sells before you do, celebrate their success—it means one less house you have to compete with.
Showcasing your home’s best assets is another vital strategy. If you’ve made significant upgrades or have features that make your home uniquely desirable, make sure they are prominently highlighted in your listing. Remodeled bathrooms, modern kitchens, spacious backyards, or extended patios should be showcased to attract potential buyers.
Lastly, working with a great real estate agent can provide a significant advantage. An experienced seller’s agent with inside knowledge of your specific neighborhood can help you analyze real estate trends and determine the best strategies for selling your property.
Selling your home might happen faster than you think if you take the right steps and collaborate with an experienced real estate agent. Start your selling journey by consulting with an agent today.